Lozanna — Case Study | Digiluminate

Lozanna — Health Supplements, Website Rebuild & CRO

Custom Shopify development, full UI/UX redesign, and conversion-focused rebuild to elevate a premium health supplement brand.

Health & Wellness Shopify Custom Rebuild UI/UX CRO

The Challenge

Lozanna’s existing Shopify store didn’t reflect the quality of their premium supplements. They needed a full website rebuild focused on UI/UX improvements, alongside a conversion rate optimization (CRO) strategy to increase add-to-cart rates and sales.

Rebuild outdated theme into a custom Shopify experience
Design a clean, modern UI tailored to health supplements
Integrate CRO best practices across product pages
Boost performance and Core Web Vitals

Our Strategy

UI/UX Redesign

Audited user flows and pain points
Redesigned PDPs with ingredient storytelling & usage tips
Improved navigation and category clarity

Shopify Custom Development

Metafield-driven content for easy updates
Responsive, fast-loading, SEO-ready build
Custom sections for education & trust elements

CRO Enhancements

Optimized PDP layouts for add-to-cart conversion
Introduced bundles, urgency cues & reviews
Implemented funnel tracking & analytics dashboards

Execution Highlights

Brand-aligned visuals: clean, science-meets-luxury aesthetic
Education-driven selling: PDP ingredient callouts & benefits
Optimized checkout: streamlined for desktop & mobile

Performance SEO CRO

Improved site speed and SEO foundations while driving measurable conversion lift.

The Results

+27%

Conversion rate

-43%

Avg. load time

Elevated

Brand perception

Want results like this?

Let’s map your fastest path to revenue across build, CRO, and automation.

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