Westernera — Case Study | Digiluminate

Westernera — Modern Indian Fashion for the Global Stage

Full-funnel growth partner: Shopify development, CRO, paid media, social, email & WhatsApp automation, content production, and operational efficiency.

D2C Fashion Shopify CRO Paid Media Automation Ops

The Challenge

Scale Westernera from boutique to recognizable D2C label with a storefront that can handle seasonal drops, rich visuals, and mobile-first conversion—while building a full, sustainable growth engine beyond the site.

  • Speed & performance with high-impact imagery
  • Scalable content systems for collections & PDPs
  • Always-on paid + organic growth
  • Automation that increases LTV and repeat
  • Ops workflows that keep pace with demand

Our Strategy

Custom Shopify Development

  • Dawn-based custom theme, schema & metafield-driven PDPs
  • Mobile-first layouts; dynamic, colour-adaptive ATC
  • Collection landing templates for seasonal drops

Conversion Rate Optimization

  • Structured reviews, UGC blocks, video scrollers
  • Trust cues, promise bars, price anchoring & badges
  • Navigation & search enhancements for faster discovery

Paid Media & Social

  • Meta (FB/IG) campaigns; clear creative testing cycles
  • Influencer partners; full social content calendar
  • Monthly creative refreshes tied to product drops

Email & WhatsApp Automation

  • Klaviyo flows: welcome, browse/cart abandon, post-purchase
  • WhatsApp: launches, restock & sales alerts
  • Segmentation & offers to lift LTV

Content & Brand Assets

  • Directed monthly product photoshoots
  • Lookbooks, reels, and seasonal campaign kits
  • Asset library for paid, social, and PDP storytelling

Operational Efficiency

  • Order & fulfillment workflow clean-up
  • Inventory tracking + cross-platform sync
  • Playbooks for smoother campaign & drop ops

Execution Highlights

  • Performance-first: 90+ Lighthouse mobile/desktop
  • Panorama collections: Horizontal lookbook feature
  • Story-driven PDPs: Fabric, fit, care, and styling blocks
  • Campaign-ready: Monthly ad creatives & social kits
Shopify Plus-ready Subscriptions Headless-friendly

Built to scale with new channels, products, and markets without redesigns.

The Results

+42%
Conversion rate in 60 days
3×
Repeat purchase rate
3.5×
ROAS on Meta (90 days)

Metrics representative of the engagement period; verify against your analytics stack on import.

Want results like this?

Let’s map your fastest path to revenue across build, CRO, and automation.

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